A LITTLE ABOUT US CREATING
THE NATURAL DRINK "BROADWAY JOE"
Like most of us, I began to realize how bad sugar was for my health. By
exploring the issue further I was shocked to see how much sugar I was
consuming every day. This was the beginning of my path to becoming a concerned consumer and
being aware of what my family and I drank and ate. Not long after having
my sugar epiphany, the idea of trying to do something beyond being an
advocate to friends was born. I now took it more seriously. As far as
one's health is concerned, there is a lot of truth in the phrase-“You
are what you eat”.
When associates came to me and proposed that we work together to create a line of drinks that the whole family could enjoy and that it not only would taste great but was good for you, I smiled broadly while mentioning-“and the drink would have no sugar added”?
believed the idea had merit and decided I would provide my full support
a new line of healthy alternatives to sugary, carbonated soft drinks and
caffeine-loaded energy drinks. Dedicated and energized to produce a
great tasting, healthy, vitamin enriched natural drink; we drew up a
"Declaration of Principles" for us to follow:
The "Broadway Joe" Drink
Declaration of Principles
Create a drink that is good for you without sacrificing taste.
Create a drink that the whole family would enjoy.
Create flavors that taste great, are thirst quenching and don't have an after taste.
Create a drink with no preservatives.
Create a drink made with juice and essential vitamins.
Create a drink with no sugar added.
Create a drink that is low in calories.
Create a natural drink that energizes you without caffeine and the
Create a line of drinks in which all the flavors in the line have the same
nutritional vitamin value.
It took well over a year to develop the healthy, great tasting, vitamin enriched "Broadway Joe" Drink line. There were many challenges along the way but my associates and I are proud to say that we met or exceeded all our “Declaration of Principles” and would like to present our product for your approval.
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